Predictable pipeline
Cases arrive weekly from rankings you own, not rented ads.
{01} — SEO FOR LAW FIRMS
Rightnow,someoneinyourcityneedsalawyer.They'recallingthefirmonpageone.
78% of legal clients never scroll past the first three results. If that's not your firm, your competitors are signing the cases you never knew existed. We fix that — with SEO built exclusively for law firms.
Law firms only · No long-term contracts · Transparent reporting
Your firmyourfirm.com › personal-injuryMiami Personal Injury Lawyer — Free Case Review 24/7No fee unless we win. Speak to an attorney now — our team answers day or night…
competitor-a.com › injuryAccident Attorneys of South FloridaPersonal injury representation across Miami-Dade…
competitor-b.com › practiceSmith & Reyes Trial LawyersServing injury clients for over 20 years…
{02} — THE PROBLEM
Every month on page two costs you cases you'll never see.
The invisible loss. A single signed personal injury case can be worth $10,000–$100,000+ in fees. If your firm isn't ranking, you're not losing clicks — you're losing settlements. And there's no report that shows you the cases that went to someone else.
The referral ceiling. Word of mouth built your firm, but it can't scale it. Referrals are unpredictable, seasonal, and they retire when your contacts do. Google searches happen every hour of every day — "car accident lawyer near me" doesn't take weekends off.
The generic agency trap. You've probably tried an SEO agency that "does everything for everyone." They wrote blogs nobody read, sent reports nobody understood, and never learned the difference between a personal injury retainer and a family law consultation. Legal SEO is a different sport.
- 0%of people seeking legal advice start with a search engine
- 0%of consumers visit a law firm's website to take action
- 0cases come from page two
{03} — IMAGINE INSTEAD
Your firm, the first name they see. Every single time.
Picture the next 12 months differently. Someone in your city is rear-ended on the highway. They search 'car accident lawyer [city]' from the ER waiting room — and your firm is the first result, with five stars underneath. They call. Your AI intake answers in seconds, qualifies the case, and books the consultation before your competitors' offices even open. That's not luck. That's owned territory — rankings that work for you at 3am, on holidays, and every day after, without paying for every click.
Compounding asset
Unlike ads, every month of SEO builds on the last. Stop paying, and rankings remain.
Premium positioning
Page-one firms are perceived as the established choice — and can charge like it.
{04} — WHAT'S INSIDE
Legal SEO, done the way Google actually rewards.
Practice-area keyword strategy
We map every search your future clients make — from "how much is my settlement worth" to "best criminal defense lawyer near me" — and rank you for the ones that sign cases, not just the ones that get traffic.
Local SEO & Google Business Profile
The map pack gets the first calls. We optimize your GBP, build local citations, and run a review strategy so your firm dominates your city's local results.
Technical SEO & site speed
Google won't rank a slow site, and clients won't wait for one. We fix crawl issues, Core Web Vitals, schema markup, and the invisible problems your current site is hiding.
Legal content that converts
Practice-area pages, location pages, and answers to the exact questions clients ask before hiring. Written for humans, structured for Google, reviewed for bar-advertising compliance.
Authority link building
Legal directories, local press, and industry publications — earned links that tell Google your firm is the authority, without the spam that gets firms penalized.
Transparent reporting
A live dashboard with rankings, calls, and signed-case attribution. You'll know exactly which keyword paid for itself — in plain English, not analytics jargon.
{05} — HOW IT STARTS
From audit to page one, without the agency runaround.
- 00week 1
Free SEO audit
We analyze your site, your top three competitors, and your market's keyword landscape. You get a written plan with honest numbers — even if you don't hire us.
- 00weeks 2–6
Foundation sprint
Technical fixes, GBP optimization, and your highest-value practice-area pages rebuilt for rankings and conversion.
- 00month 2+
Compound & scale
Content engine, link building, and monthly strategy reviews. Rankings climb, calls increase, and every quarter we expand to new keywords and new cities.
{06} — WHY LAWWAYS MARKETING
We only do law firms. That changes everything.
A generalist agency learns your industry on your invoice. We already know that a "free consultation" CTA outperforms "contact us" for injury firms, that immigration law clients search in multiple languages, that employment law cases spike on Sunday nights, and that bar rules decide what your pages can promise. We know which directories matter for lawyers and which are a waste of money. And because we also build AI intake systems, the calls your rankings generate actually get answered — most agencies stop at the click. We're accountable for the case.
- 0practice areas mastered
- 0industry, zero distractions
- 24/7intake on every campaign
{07} — FOUNDING PARTNERS
Founding-firm pricing ends when 5 spots fill.
We're onboarding five founding law firms this quarter at locked pricing with direct founder access. SEO clients get first claim on their city — we work with one firm per practice area, per market. When your competitor takes your spot, we can't take you.
3 of 5 spots remaining
{08} — QUESTIONS LAWYERS ASK
The doubts, answered honestly.
Timelines, cost, compliance, ownership — the questions every lawyer asks before hiring an SEO partner.
Honest answer: meaningful movement in 60–90 days, significant case flow in 4–6 months for most markets. Anyone promising page one in 30 days is selling you something Google penalizes. Your audit includes a realistic timeline for your specific market.
Less than one signed case per month, in almost every practice area. Plans are flat monthly fees scaled to your market — your free audit comes with an exact quote, no haggling.
Usually one of three reasons: generic content, no local focus, or no way to track which rankings produced cases. We fix all three — and our reporting shows you signed-case attribution.
No — they work best together. Ads capture demand today while SEO compounds for tomorrow.
Yes. Every page goes through a compliance review against your state bar's advertising rules, and you approve everything before it publishes.
You do. Everything we build lives in accounts you own. No hostage situations.
Big firms have budgets; they also have slow, bloated sites and generic content. We win with surgical local focus, faster sites, and better intake.
Your competitors are ranking right now.
The audit is free, takes 5 days, and is yours to keep — even if you never hire us.
No contracts · No spam · One audit per market