Speed
SEO compounds over months. Ads produce calls this week — the fastest path to cases while your SEO builds.
{01} — GOOGLE ADS & LSA FOR LAW FIRMS
You'renotpayingforclicks.You'repayingfortheclicksyouragencywastes.
Legal keywords cost $50–$500 per click — the most expensive in all of Google Ads. At those prices, every wasted click is a small fine, and most law firm accounts are full of them. We run Ads and Local Services Ads exclusively for law firms, where every dollar is tracked to a signed case.
Law firms only · You own the ad account · Signed-case tracking
Google ScreenedLocal Services Ads
Your Firm — Injury Attorneys
AdAccident Attorneys of South Florida
AdSmith & Reyes Trial Lawyers
{02} — WHERE THE MONEY GOES
At legal CPCs, every wasted click is a fine you pay Google.
The $500 click that never calls. Broad keywords, missing negative-keyword lists, and ads showing at 3am with nobody to answer — a typical law firm account leaks 30–50% of its budget on clicks that could never become cases. At legal CPCs, that's not inefficiency. That's a partner's salary, paid to Google, every year.
The agency that hides behind "impressions." If your monthly report talks about impressions, CTR, and "brand visibility" but can't tell you how many signed cases your spend produced — you're not buying marketing, you're buying a slideshow. Generalist agencies hide there because they can't track a click to a retainer. We can.
The missed-call tax. Here's the brutal math: you pay $200 for the click, the caller hits voicemail, and they dial the next firm on the list. The ad worked. Your intake didn't. Most agencies stop at the click — which is why we pair every campaign with AI voice agents that answer in seconds, 24/7.
- $50–$500average legal cost per click
- ~0%of law firm ad budgets wasted on bad clicks
- 0%of legal clients hire the first firm that answers
{03} — IMAGINE INSTEAD
Every dollar accounted for. Every call answered. Cases this week.
Here's what a controlled account feels like. Monday morning, your dashboard shows the weekend: 14 calls, 9 qualified, 3 consultations booked — and exactly which keyword and which ad produced each one. Your Local Services Ads sit above every competitor with 'Google Screened' next to your name, and you only paid for the leads, not the looks. Budget goes up on the campaigns that sign cases and gets cut from the ones that don't — decisions made on retainers, not impressions. That's what advertising looks like when someone is actually accountable for it.
Control
Turn markets, practice areas, and budgets up or down in a day. Expanding to a new city? Live by Friday.
Proof
Call tracking and case attribution on every campaign. You'll know your exact cost per signed case.
{04} — WHAT'S INSIDE
Ads management built for the most expensive clicks on Google.
Local Services Ads (LSA) management
The pay-per-lead units above everything else, with Google's own "Screened" badge. We handle verification, profile optimization, review velocity, and lead disputes — most firms don't even know disputed junk leads get refunded. Ours do.
Search campaigns that filter, not fish
Surgical keyword targeting around your practice areas, aggressive negative-keyword lists, and ad copy that qualifies before the click — so the $200 visitors are claimants, not students writing essays.
Landing pages built to convert
Sending paid traffic to your homepage is burning money. Every campaign gets a dedicated landing page — one practice area, one city, one action — built on the same conversion principles as this site.
Call tracking & signed-case attribution
Every campaign gets tracked numbers. Calls are recorded, qualified, and attributed — your report shows cost per signed case, not cost per click.
24/7 intake on every campaign
Ads run around the clock, so intake must too. Campaigns pair with AI voice agents and chat intake so a 2am click becomes a booked consultation, not a voicemail.
Compliance-safe ad copy
Bar advertising rules apply to ads too. No "best lawyer" superlatives, no outcome guarantees — copy that converts and survives a bar complaint.
{05} — HOW IT STARTS
From audit to accountable spend, fast.
- 00week 1
Free account audit
Already running ads? We audit your account and show you, in dollars, what's being wasted and where. Not running ads? We build a market forecast: real CPCs, competition, and expected cost per case in your city. Either way, you keep the document.
- 00weeks 1–2
Launch sprint
LSA verification, campaign builds, negative lists, landing pages, and call tracking — live and taking calls within two weeks.
- 00ongoing
Optimize toward signed cases
Weekly bid and budget moves based on case data, monthly strategy reviews in plain English, and scaling into new cities and practice areas when the numbers say go.
{06} — WHY LAWWAYS MARKETING
Most agencies optimize for clicks. We're accountable for cases.
Anyone with a certification can launch a Google Ads campaign. Almost nobody can tell you what a signed personal injury case should cost in your market, why criminal defense clicks spike at 2am Saturday (and why those are the calls you most need answered), or how LSA rankings actually work — it's responsiveness and reviews, not bids. We do, because law firms are all we do. And because we build the intake systems too, the chain from click to call to consultation has one owner: us. When a link in that chain breaks, we can't point fingers at anyone. That's exactly how you want your ad budget held.
- 0industry, zero distractions
- 0%account ownership stays with you
- 24/7intake on every campaign
{07} — FOUNDING PARTNERS
One firm per practice area, per market. Ads make it literal.
In Google Ads, your competitor's agency is bidding against you with the same playbook for both sides. We refuse that conflict: one firm per practice area, per market — your competitors get turned away. Five founding spots remain this quarter, with locked pricing and direct founder access.
3 of 5 spots remaining
{08} — QUESTIONS LAWYERS ASK
The doubts, answered honestly.
Budgets, timelines, LSA vs. PPC, ownership, and compliance — the questions every lawyer asks before handing over an ad account.
Ads produce calls within days of launch — it's the fastest channel in legal marketing. Expect the first 2–4 weeks to be calibration while data accumulates; cost per case typically improves for 3–6 months as the account learns.
Depends on your market and practice area: a solo family lawyer in a mid-size city competes at $1,500–$3,000/month in ad spend; personal injury in a major metro is a different game entirely. Your audit includes a forecast with real numbers for your market — and if your budget can't compete, we'll tell you to start with SEO instead.
LSA are the pay-per-lead listings at the very top with the 'Google Screened' badge — you pay only when someone contacts you. Search ads are pay-per-click below them, with more targeting control. Most firms should run both; they feed each other.
Almost every losing account we audit has the same three leaks: no negative keywords, traffic sent to a generic homepage, and calls going to voicemail. We fix the account, the landing page, and the intake — most agencies only touch the first one.
No. Flat management fee. Percentage models create a conflict of interest — the agency earns more when you spend more, whether or not cases follow.
You do — the Google Ads account, the LSA profile, the landing pages, the call recordings. If we part ways, everything stays with you. No hostage situations.
Yes. Ad copy and landing pages are reviewed against your state bar's advertising rules before launch, and you approve everything. No superlatives, no guarantees, no trouble.
Find out what your account is wasting. For free.
The audit takes 5 days, shows the leaks in dollars, and is yours to keep — even if you never hire us.
No contracts · No percentage-of-spend · One firm per market