Present at the panic
Top rankings for the charge and county searches that happen at the worst hours.
{01} CRIMINAL DEFENSE SEO
Bethedefensefirmtheyfindat2am,whenitmattersmost.
An arrest does not wait for business hours, and neither does the search that follows it. A frightened person or their family types a charge and a city into Google, and they hire from the top of the results, fast. We build criminal defense firms the rankings that put your name there first, in the county and for the charges that matter.
- Criminal defense focused
- No long term contracts
- You own everything we build
Free SEO audit. Delivered in 24 hours. Yours to keep.
Get your free SEO audit
See where your firm ranks for the charges you want, where competitors beat you, and what it takes to own the search in your county.
{02} THE WINDOW CLOSES FAST
The case is decided in the search results, before it reaches a courtroom.
The hiring window is hours, not weeks. A defense client does not research for a month. They are scared, often it is the middle of the night, and they hire the firm that shows up first and answers. If your firm is not visible inside that window, you were never really in the running, no matter how good your trial record is. The case is decided in the search results before it is ever decided in court.
Office hours are the enemy. Arrests cluster on nights, weekends, and holidays, exactly when your office is dark. Every search that lands on page two, or on a firm that does not answer, becomes a retainer signed somewhere else by morning. In defense, being invisible after 5pm is being invisible when it counts.
Generalist agencies do not understand defense. The agency that markets every business the same way does not know that a DUI search at 2am behaves nothing like a slip and fall at noon, that charge-specific pages outrank a generic practice page, or that your county is its own battlefield. Defense SEO is won by people who understand how the panicked search actually happens.
- After-hoursis when most defense searches happen
- Page 1captures the vast majority of clicks
- 0cases come from page two
{03} IMAGINE INSTEAD
The first name they find when the worst happens.
Picture a Saturday at 2am. A mother is searching from a police station parking lot for a defense lawyer in your county. Your firm is the first result, marked available, with strong reviews underneath. She calls, the case is qualified, and a consultation is booked before sunrise. Your competitors return their voicemails on Monday, to a client who is already yours. That is what owning the search looks like, working for you at the exact hour your clients need you.
An asset that compounds
Every month of SEO builds on the last. Ads vanish when you stop paying. Rankings stay.
The authority position
Page one defense firms read as the serious choice, the one a frightened family trusts.
{04} WHAT WE BUILD
Criminal defense SEO, built the way Google rewards.
Charge-specific keyword strategy
We rank you for the searches that sign cases, charge by charge (DUI, drug, assault, domestic, federal) and county by county, not the vanity terms that just fill a report.
Map pack and local domination
The local three results get the first calls. We optimize your Google Business Profile, build citations, and run a review system so your firm owns the map in your county.
Technical foundation and speed
A panicked visitor on a phone will not wait for a slow site, and Google will not rank one. We fix Core Web Vitals, crawl issues, and schema so the foundation is solid.
Charge and county pages that convert
Dedicated pages for every charge you defend and every county you serve, written for the urgent search and reviewed for bar advertising compliance. See how we structure location pages.
Authority that outranks budget
Legal directories, local press, and earned links that tell Google your firm is the authority, without the spam that gets firms penalized.
Reporting tied to cases
A clear dashboard showing rankings, calls, and which search produced which signed case. Plain English, not analytics jargon.
{05} PROOF
We have done this for firms that compete on speed.
See how we rebuilt a firm's search presence and tied every ranking back to signed cases, with the numbers and the measurement basis attached. The same playbook applies to defense, where ranking first in the county is the whole game.
{06} HOW IT STARTS
From audit to page one, without the agency runaround.
- 00week 1
Free audit
We analyze your site, your top competitors, and your county's charge-level keyword landscape, then hand you a written plan with honest numbers, even if you never hire us.
- 00weeks 2 to 6
Foundation sprint
Technical fixes, Google Business Profile overhaul, and your highest value charge pages rebuilt to rank and convert.
- 00month 2 plus
Compound and scale
Content, links, and monthly reviews. Rankings climb, calls grow, and we expand into new charges and new counties.
{07} WHY LAWWAYS
We only do law firms, and we understand defense.
A generalist agency learns your practice area on your invoice. We already know that a defense client hires the firm that ranks and answers fastest, that charge-specific and county-level searches are where cases are won, and that bar rules decide what your pages can promise. We also build voice agents and intake for defense firms, so the 2am call your rankings create actually gets answered. We are accountable for the case, not the click.
- 1focus: criminal defense
- 1firm per market
- 100%you own every page, ranking, and profile
{08} FOUNDING PARTNERS
One criminal defense firm per market. Make sure it is yours.
We never run SEO for two competing defense firms in the same county. When your competitor claims it, we turn you away. Five founding spots remain this quarter, with locked pricing and direct founder access. The panic search has one winner, and we only ever build one.
3 of 5 spots remaining
{09} QUESTIONS DEFENSE LAWYERS ASK
The doubts, answered honestly.
Timelines, case mix, the 2am call, compliance, ownership. The questions every defense lawyer asks before hiring an SEO partner.
Meaningful movement in 60 to 90 days, and steady case flow in 4 to 6 months in most counties. Anyone promising page one in 30 days is selling something Google penalizes. Your audit includes a realistic timeline for your specific market.
Defense economics run on case mix, and rankings control the mix. Ranking for the charges you want (DUI, federal, white collar) raises your average fee far more than chasing volume. The audit includes a case-mix view for your county.
Less than one solid retainer per month in almost every market. Plans are flat monthly fees scaled to how competitive your county is, and your free audit comes with an exact quote.
Usually one of three reasons. Generic content instead of charge-specific pages, no local or county focus, or no way to track which rankings produced cases. We fix all three, and our reporting shows signed case attribution.
Yes. Every page is reviewed against your state bar's advertising rules, with no outcome promises and no superlatives, and you approve everything before it goes live.
You do. Every page, your content, and your Google Business Profile live in accounts you own. Nothing is held hostage.
The next arrest in your county happens tonight.
The audit is free, takes 24 hours, and is yours to keep even if you never hire us.