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SEO compounds over months. Ads produce calls now, the fastest path to injury cases.
{01} PERSONAL INJURY GOOGLE ADS
Thebillboardgiantsownthehighway.Theycannotowneveryclick.
Personal injury keywords are the most expensive in all of Google, and the mega-firms spend millions to blanket them. You will not outspend them. But their budget does not win the click that is tracked, qualified, and answered better than theirs. We run injury ads and Local Services Ads where every dollar is accountable to a signed case, not a billboard.
- Personal injury focused
- You own your ad account
- Every click tracked to a case
Free ad account audit. Delivered in 24 hours. Yours to keep.
Get your free ad account audit
Already running ads? We show you in dollars what is wasted. Not yet? We forecast what an injury case should cost in your market.
{02} WHERE THE BUDGET BURNS
Injury clicks cost a fortune, and most of that budget never signs a case.
The 500 dollar click that never calls. Injury keywords can cost more per click than most firms charge per hour, and a typical account leaks a huge share of that budget on broad terms, missing negatives, and ads running when nobody answers. You pay premium prices for searchers who were never going to hire anyone. At these prices, every wasted click is a fine.
The agency that reports impressions, not cases. If your monthly report celebrates clicks and visibility but cannot tell you how many signed cases your spend produced, you are buying a slideshow. Generalist agencies hide in vanity metrics because they cannot connect a click to a settlement. When nobody tracks cost per signed case, nobody is accountable for your money.
The click that hits a voicemail. You pay a premium for the click, the injured caller reaches a voicemail or a slow page, and they dial the next firm. The ad worked. The intake did not. Most agencies stop at the click, which is why injury ads must be paired with a voice agent that answers in two rings.
- Top CPCinjury clicks are among the priciest in Google Ads
- Wasteda large share of legal ad budgets goes to bad clicks
- No callbackthe injured caller who reaches voicemail rarely calls back
{03} IMAGINE INSTEAD
Top of the page in seconds, and every dollar accounted for.
Picture Monday with a controlled account. Your dashboard shows the weekend: every call from the ads, which keyword, which ones booked. Your Local Services Ads sit above the billboard firms with the Google Screened badge by your name, and you paid only for leads, not for looks. Budget shifts toward the campaigns signing cases and away from the rest, decisions made on settlements, not impressions. That is what injury advertising looks like when someone is accountable for it.
Every dollar tracked
Call tracking and case attribution, so you know your exact cost per signed case.
Control on demand
Turn case types, cities, and budgets up or down in a day. Expand to a new city by Friday.
{04} WHAT WE RUN
Injury ads built for the most expensive clicks on Google.
Local Services Ads management
The pay per lead units at the top with the Google Screened badge. Verification, profile, reviews, and lead disputes handled, because junk leads get refunded and most firms never claim them.
Case-type campaigns that filter
Tight campaigns around car, truck, motorcycle, and injury types, with aggressive negative lists that stop you paying for claim-calculator and DIY searches.
Landing pages built to convert
Paid clicks to your homepage burn money. Every campaign gets a fast, case-specific landing page built for one action, call now.
Call tracking and case attribution
Tracked numbers on every campaign, calls recorded and qualified, so your report shows cost per signed case, not cost per click.
24/7 intake on every campaign
Ads run around the clock, so intake must too. Campaigns pair with voice agents and chat so a 2am click becomes a booked consultation.
Compliance-safe ad copy
Bar rules apply to ads. No outcome guarantees, no superlatives, copy that converts and survives a complaint.
{05} PROOF
We cut cost per case while the budget stayed flat.
See how we rebuilt a firm's account, killed the wasted clicks, and sent the right traffic to pages built to convert, with cost per signed case dropping on the same spend. The numbers and the measurement basis are attached.
{06} HOW IT STARTS
From audit to live campaigns, without the agency runaround.
- 00week 1
Free account audit
Running ads? We show you in dollars what is wasted. Not yet? We forecast real injury CPCs and cost per case in your market. You keep the document.
- 00weeks 1 to 2
Launch sprint
LSA verification, case-type campaigns, negative lists, landing pages, and call tracking, live within two weeks.
- 00ongoing
Optimize toward cases
Weekly bid and budget moves on case data, monthly reviews in plain English, scaling into new cities when the numbers say go.
{07} WHY LAWWAYS
Most agencies optimize for clicks. We are accountable for cases.
Anyone certified can launch a campaign. Almost nobody can tell you what a signed injury case should cost in your market, why the billboard firms are beatable on the click even when they win the billboard, and how to track a click to a settlement. We can, because injury is what we do. We also build voice agents and intake, so the click, the call, and the consultation have one owner. When a link breaks, we cannot point a finger elsewhere, which is how you want your budget held.
- 1focus: personal injury
- 100%account ownership stays with you
- Every calltracked to a signed case
{08} FOUNDING PARTNERS
One injury firm per market. In ads, that conflict is literal.
In Google Ads your competitor's agency bids against you with the same playbook for both sides. We refuse that conflict. One personal injury firm per market, competitors turned away. Five founding spots remain this quarter, locked pricing, direct founder access.
3 of 5 spots remaining
{09} QUESTIONS INJURY LAWYERS ASK
The doubts, answered honestly.
Speed, budget versus the billboard firms, LSA, percentage fees, ownership. The questions every injury lawyer asks before handing over an ad budget.
Calls within days of launch, the fastest channel in legal marketing. The first two to four weeks calibrate while data builds, and cost per case improves for three to six months as the account learns.
You do not match their budget, you out-target it. We win the case-driving clicks and the LSA units where size does not help them. The audit forecasts real numbers for your market, and if your budget cannot compete yet, we say start with <a href="/services/seo/">SEO</a>.
LSA are the pay per lead listings at the top with the Google Screened badge, you pay only when contacted. Search ads are pay per click below, with more control. Most injury firms run both.
Almost every losing account has the same leaks: no negatives, traffic to a generic homepage, and calls to voicemail. We fix the account, the landing page, and the intake, not just the first.
No. Flat management fee. Percentage models reward the agency for spending more of your money whether or not cases follow.
You do. The account, the LSA profile, the landing pages, the recordings. If we part ways, everything stays with you.
Find out what your injury ads are wasting.
The audit is free, takes 24 hours, shows the leaks in dollars, and is yours to keep even if you never hire us.