Targets real claims
Campaigns built around the specific searches that signal viable cases.
{01} EMPLOYMENT LAW GOOGLE ADS
Halfthepeopleclickingyouremploymentadshavenocase.Youarepayingforallofthem.
Employment is the practice where the wrong clicks hurt most. Plenty of angry people search and click without a viable claim, and a generic account pays premium prices for every one of them. We run employment ads that target the searches signaling real, valuable cases, filter out the unwinnable venting before the click, and track every dollar to a signed case.
- Employment law focused
- You own your ad account
- Every click tracked to a qualified case
Free ad account audit. Delivered in 24 hours. Yours to keep.
Get your free ad account audit
Running ads? We show you in dollars what is wasted on unqualified clicks. Not yet? We forecast what a strong employment case should cost in your market.
{02} WHERE THE BUDGET BURNS
Paying premium prices for people you cannot help.
Paying premium prices for people with no claim. Employment keywords are expensive, and the painful twist is that many clicks come from angry people who do not have a viable case. Without tight targeting and filtering, you pay top dollar to talk to person after person you cannot help, while the rare strong case gets the same one click as the rest.
The agency that cannot tell a case from a complaint. If your report celebrates clicks and impressions but cannot tell you how many qualified, signed cases your spend produced, you are buying a slideshow. In employment, where so many clicks are unwinnable, vanity metrics hide the truth that your money bought conversations, not cases.
The click that hits a slow page and a long form. You pay for the click, the freshly-fired searcher lands on a slow homepage with a generic form, and they bounce while still angry enough to call the next firm. The ad worked. The intake did not. Employment ads must be paired with pre-screening that qualifies fast.
- High CPCemployment clicks are expensive
- No claimmany employment searchers do not have a viable case
- Filter firstfiltering before the click is where budgets are saved
{03} IMAGINE INSTEAD
Spending only on the clicks that could become real cases.
Picture an account that works. Your ads show for the specific claim searches that signal viable cases, wrongful termination, unpaid wages, retaliation, and your negative lists keep you from paying for the vague venting. The clicks you do buy hit a fast landing page and a smart intake that qualifies them in seconds. Your dashboard shows cost per qualified case, not cost per click. Budget flows to the campaigns producing signed cases. You are paying for cases, not complaints.
Filters the venting
Aggressive negatives and qualification that stop you paying for unwinnable clicks.
Every case tracked
Call tracking and attribution, so you know your cost per qualified, signed case.
{04} WHAT WE RUN
Employment ads built to buy claims, not complaints.
Local Services Ads management
The pay per lead units at the top with the Google Screened badge. Verification, reviews, and lead disputes handled, and unqualified leads get disputed and refunded, which most firms never bother to do.
Claim-specific campaigns
Tight campaigns around wrongful termination, harassment, discrimination, retaliation, and wage and hour, with aggressive negative lists that filter the vague and unwinnable before you pay.
Qualification at the click
Paid traffic meets chat or intake that qualifies fast, so your team spends time on viable cases, not on every angry click.
Landing pages that convert
Paid clicks to a fast, claim-specific landing page built for one action and quick qualification, not your homepage.
Call tracking and case attribution
Tracked numbers on every campaign, calls recorded and qualified, so your report shows cost per qualified case, not cost per click.
Compliance-safe ad copy
Bar rules apply. No outcome guarantees, no superlatives, copy that converts and survives a complaint.
{05} PROOF
We make every ad dollar accountable to a qualified case.
See how we rebuilt a firm's account, cut the wasted clicks, and tracked spend to signed cases on the same budget. The numbers and the measurement basis are attached.
{06} HOW IT STARTS
From audit to live campaigns, without the agency runaround.
- 00week 1
Free account audit
Running ads? We show you in dollars what is wasted on unqualified clicks. Not yet? We forecast real employment CPCs and cost per qualified case. You keep the document.
- 00weeks 1 to 2
Launch sprint
LSA verification, claim-specific campaigns, negative lists, landing pages, and call tracking, live within two weeks.
- 00ongoing
Optimize toward cases
Weekly moves on qualified-case data, monthly reviews in plain English, scaling when the numbers say go.
{07} WHY LAWWAYS
Most agencies pay for every angry click. We buy the cases worth having.
Anyone certified can launch a campaign. Almost nobody understands that employment's defining problem is the flood of unqualified clicks, how to target the specific searches that signal real cases, or how to filter the venting before you pay. We do, because employment is what we do. We also build the chat pre-screening that qualifies the click your ads bought, so your team only talks to viable cases.
- 1focus: employment law
- 100%account ownership stays with you
- Every clicktracked to a qualified case
{08} FOUNDING PARTNERS
One employment firm per market. In ads, that conflict is literal.
In Google Ads your competitor's agency bids against you with the same playbook for both sides. We refuse that conflict. One employment firm per market, competitors turned away. Five founding spots remain, locked pricing, direct founder access.
3 of 5 spots remaining
{09} QUESTIONS EMPLOYMENT LAWYERS ASK
The doubts, answered honestly.
Speed, filtering, budget, prior losses, percentage fees, ownership. The questions every employment lawyer asks before handing over an ad budget.
Calls within days of launch. The first weeks calibrate while data builds, and cost per qualified case improves over three to six months as filtering sharpens.
Specific claim targeting plus aggressive negative keywords plus qualification at intake. We target the searches that signal viable cases and filter the vague venting before and after the click. That is the core of running employment ads well.
It depends on your market and whether you target wrongful termination, wage, or discrimination cases. The audit forecasts real numbers, and if your budget cannot compete yet, we say start with <a href="/services/seo/">SEO</a>.
Almost every losing account pays for unqualified venting, sends traffic to a generic homepage, and never qualifies the click. We fix the targeting, the filtering, the landing page, and the intake.
No. Flat management fee. Percentage models reward spending more of your money whether or not qualified cases follow.
You do. The account, the LSA profile, the landing pages, the recordings. If we part ways, everything stays with you.
Find out how much of your employment budget is buying complaints, not cases.
The audit is free, takes 24 hours, shows the wasted spend in dollars, and is yours to keep.