Live this week
SEO compounds over months. Ads put you at the top of the search tonight, the fastest path to cases.
{01} CRIMINAL DEFENSE GOOGLE ADS
Bethefirstfirmtheysee,thesecondtheysearch.
SEO takes months. An arrest takes minutes. When someone searches for a defense lawyer in your county tonight, Google Ads can put your firm at the very top of that result instantly. We run ads and Local Services Ads only for criminal defense firms, where every click is expensive and every dollar is tracked to a signed case.
- Criminal defense focused
- You own your ad account
- Every call tracked to a case
Free ad account audit. Delivered in 24 hours. Yours to keep.
Get your free ad account audit
Already running ads? We show you, in dollars, what is being wasted. Not running yet? We forecast what cases should cost in your county.
{02} WHERE THE BUDGET BURNS
You are already paying premium prices. Most of it is leaking.
The most expensive clicks in law, mostly wasted. Criminal defense keywords are among the priciest in all of Google Ads, and a typical defense account leaks a large share of its budget on the wrong ones. Broad terms, missing negative keywords, and ads running at 3am with nobody to answer mean you pay premium prices for clicks like “how to beat a DUI yourself”, searchers who were never going to hire anyone. At these prices, every wasted click is a fine.
The agency that reports impressions, not cases. If your monthly report talks about clicks, impressions, and “visibility”, but cannot tell you how many signed retainers your spend produced, you are buying a slideshow. Generalist agencies hide in vanity metrics because they cannot connect a click to a case. When nobody tracks cost per signed case, nobody is accountable for your money.
The 2am click that hits a voicemail. Here is the brutal part. You pay a premium for the click, the panicked caller reaches a voicemail or a slow page, and they dial the next firm on the list. The ad worked. The intake did not. Most agencies stop at the click, which is exactly why ads for defense firms must be paired with a voice agent that answers in two rings, at any hour.
- Top CPCdefense clicks are among the priciest in Google Ads
- Wasteda large share of legal ad budgets goes to bad clicks
- No messagemost callers who reach voicemail do not leave one
{03} IMAGINE INSTEAD
Top of the page tonight, and every dollar accounted for.
Picture Monday morning with a controlled account. The dashboard shows the weekend: every call from the ads, which charge, which keyword, and which ones booked consultations. Your Local Services Ads sit above every competitor with the Google Screened badge next to your name, and you paid only for leads, not for looks. Budget shifts toward the campaigns that sign cases and away from the ones that do not, decisions made on retainers, not impressions. That is what defense advertising looks like when someone is actually accountable for it.
Every dollar tracked
Call tracking and case attribution on every campaign. You will know your exact cost per signed case.
Control on demand
Turn charges, counties, and budgets up or down in a day. Expanding to a new county? Live by Friday.
{04} WHAT WE RUN
Defense ads built for the most expensive clicks on Google.
Local Services Ads management
The pay per lead units at the very top with the Google Screened badge. We handle verification, profile optimization, reviews, and lead disputes, because junk leads can be refunded and most firms never claim them. Ours do.
Charge-specific search campaigns
Tight campaigns around the charges you want (DUI, drug, assault, federal), with aggressive negative keyword lists that stop you paying for DIY and student searches before the click.
Bid scheduling to arrest patterns
Budget weighted toward nights, weekends, and holidays, when arrests and panic searches actually happen, instead of spread flat across a week that does not match your market.
Landing pages that convert
Sending paid clicks to your homepage burns money. Every campaign gets a fast, charge-specific landing page built for one action, call now.
Call tracking and case attribution
Tracked numbers on every campaign, calls recorded and qualified, so your report shows cost per signed case, not cost per click.
Compliance-safe ad copy
Bar advertising rules apply to ads too. No outcome guarantees, no superlatives, copy that converts and survives a bar complaint.
{05} PROOF
We cut cost per case while the budget stayed flat.
A solo criminal defense attorney came to us burning budget on an account nobody managed. By rebuilding the campaigns, adding negative keywords, and replacing the homepage with charge-specific landing pages, cost per signed case dropped by more than half on the same monthly spend. Read the full breakdown with the numbers attached.
{06} HOW IT STARTS
From audit to live campaigns, without the agency runaround.
- 00week 1
Free account audit
Already running ads? We audit the account and show you in dollars what is wasted. Not running yet? We forecast real costs and expected cost per case in your county. Either way you keep the document.
- 00weeks 1 to 2
Launch sprint
LSA verification, charge-specific campaigns, negative lists, landing pages, and call tracking, live and taking calls within two weeks.
- 00ongoing
Optimize toward cases
Weekly bid and budget moves based on case data, monthly reviews in plain English, and scaling into new charges and new counties when the numbers say go.
{07} WHY LAWWAYS
Most agencies optimize for clicks. We are accountable for cases.
Anyone certified can launch a campaign. Almost nobody can tell you what a signed DUI case should cost in your county, why defense clicks spike at 2am on a Saturday, and why those late-night clicks are the ones you most need answered. We can, because criminal defense is what we do. We also build voice agents and intake for defense firms, so the click, the call, and the consultation have one owner. When a link in that chain breaks, we cannot point a finger at anyone else, which is exactly how you want your ad budget held.
- 1focus: criminal defense
- 100%account ownership stays with you
- Every calltracked to a signed case
{08} FOUNDING PARTNERS
One defense firm per market. In ads, that conflict is literal.
In Google Ads, your competitor's agency is bidding against you with the same playbook for both sides. We refuse that conflict. One criminal defense firm per county, and your competitors are turned away. Five founding spots remain this quarter, with locked pricing and direct founder access.
3 of 5 spots remaining
{09} QUESTIONS DEFENSE LAWYERS ASK
The doubts, answered honestly.
Budget, LSA versus search, percentage fees, account ownership. The questions every defense lawyer asks before handing over an ad budget.
Ads produce calls within days of launch, the fastest channel in legal marketing. Expect the first two to four weeks to be calibration while data builds, with cost per case improving for three to six months as the account learns.
It depends on your county and the charges you target. A solo attorney in a mid-size county competes at a different level than a firm in a major metro. Your audit includes a forecast with real numbers, and if your budget cannot compete yet, we will tell you to start with SEO instead.
Local Services Ads are the pay per lead listings at the very top with the Google Screened badge, you pay only when someone contacts you. Search ads are pay per click below them with more control. Most defense firms should run both, they feed each other.
Almost every losing account we audit has the same leaks. No negative keywords, so you pay for DIY and student clicks. Traffic sent to a slow homepage. And calls going to voicemail at night. We fix the account, the landing page, and the intake, most agencies only touch the first.
No. Flat management fee. Percentage models reward the agency for spending more of your money whether or not cases follow.
You do. The Google Ads account, the LSA profile, the landing pages, the call recordings. If we part ways, everything stays with you.
Find out what your defense ads are wasting tonight.
The audit is free, takes 24 hours, shows the leaks in dollars, and is yours to keep even if you never hire us.