Speed wins the case
Every lead answered in seconds, around the clock, working with your voice agent for calls and chatbot for the website.
{01} CRIMINAL DEFENSE AI AUTOMATIONS
TheDUIleadcameinat6pm.YourepliedMonday.TheyhiredsomeoneSaturday.
In criminal defense, the firm that responds first usually wins, and almost nobody responds first. Leads slip through the gaps between your phone, your inbox, and your CRM, follow-up dies after one voicemail, and your team burns billable hours re-typing charge details. AI automation responds in seconds, follows up until the client signs or says no, and handles the busywork, so no defense lead ever dies waiting.
- Responds in seconds, day or night
- Works with your existing phone and CRM
- Follows up until they sign or say no
Free intake-flow audit. See where your leads leak. Yours to keep.
Find where your leads are leaking
We map how a DUI or arrest lead moves through your firm, from first contact to signed retainer, and show you exactly where they slip away.
{02} WHERE DEFENSE LEADS DIE
The lead you paid for, lost in the gap between systems.
The speed-to-lead race you are losing. A DUI arrest triggers a search and an inquiry within the hour, often at night, and the firm that replies in minutes is the firm that gets the call back. The average defense firm takes hours, if it responds at all. Your ads and rankings buy the lead at 11pm. Your office hours throw it away by 9am. Speed is the whole game, and it is being decided while you sleep.
The follow-up that stops after one try. Defense clients rarely sign on first contact. They are scared, they are shopping, and many sign after the third or fourth touch, often after release or before arraignment. But follow-up lives on sticky notes and good intentions, so it stops after a single voicemail. The firm that is still there on touch four is not more persuasive. It just showed up when the others gave up.
The attorney doing data entry at $400 an hour. Every hour a defense attorney or paralegal spends re-typing a charge, a booking number, and a court date into the CRM, chasing a signature, or sending a 'just checking in' message is an hour of billable defense work converted into admin. Multiply it by every lead, every week. That is the quiet tax automation removes.
- Minutesresponding fast dramatically raises the odds of reaching a lead
- 3 to 4touches is when most defense clients sign, not the first
- First replyusually wins the case
{03} IMAGINE INSTEAD
A firm that answers in seconds, follows up forever, and forgets nothing.
Picture a Friday at 6pm. A DUI inquiry comes in. By 6:01 the lead has a text from your firm, a qualification conversation is underway, and a Monday consultation is on the calendar, confirmed and synced to your CRM with the charge and booking details already captured. Over the weekend, the lead who did not book gets two calm follow-ups, and the client released Thursday who went quiet gets a gentle nudge before arraignment. Monday morning your team opens a dashboard of warm, scheduled, fully documented consultations, instead of a stack of cold voicemails and sticky notes. Nobody at the firm did any of it by hand.
Relentless, polite follow-up
Sequenced texts and emails that persist until the client books or says no, timed around release and arraignment, so touch four always happens.
Hours back every week
Charge capture, scheduling, reminders, CRM entry, and signature chasing, handled. Your team works cases, not keyboards.
{04} WHAT WE BUILD
Automation built around how defense firms actually take cases.
Instant lead response
Every inquiry, from a form, an ad, a chat, or a missed call, gets an intelligent reply in seconds, day or night. The conversation starts before your competitor's phone even rings.
Charge-aware qualification
The automation asks the right questions for the charge (DUI, drug, assault, federal): the county, the booking status, the court date, and separates a signable case from a tire-kicker before a human looks.
Follow-up timed to the defense timeline
Sequences built around the real clock of a case, arrest, release, arraignment, so a lead gets the right message at the right moment, not a generic drip that ignores where they are.
Consultation and calendar automation
Self-booking links, confirmations, and reminders that cut no-shows, with rescheduling that does not require phone tag.
CRM and intake sync
Every conversation, charge detail, and booking lands in your CRM (Clio, Lawmatics, MyCase, or whatever you run), complete and structured. No re-typing a booking number, ever.
Pipeline visibility
One dashboard showing every lead, every stage, every follow-up touch, and where each case came from, tied back to the ads and SEO that produced it.
{05} — WATCH IT RUN
From inquiry to booked consultation. Zero human touches.
Lead arrives
AI qualifies
Booking offered
CRM updated
Attorney notified
elapsed: 00:00watch the lead become a consultation
{06} HOW IT STARTS
From a free intake audit to a machine that never drops a lead.
- 00week 1
Free intake-flow audit
We map how leads move through your firm today, every form, phone line, and handoff, and show you exactly where DUI and arrest leads leak, with numbers. Yours to keep.
- 00weeks 1 to 2
Build and connect
We build your qualification, follow-up sequences, and booking automation, wired into your existing phone, website, and CRM. No rip and replace.
- 00ongoing
Monitor and expand
We watch the data, tune the sequences, and add automations as the firm grows, new charges, new counties, new workflows.
{07} WHY LAWWAYS
We only do law firms, and we automate defense the way cases actually move.
Generic automation consultants wire up tools and leave, they have never qualified a DUI lead or worried about a bar rule. We run the ads and SEO that generate your inquiries, so we know what a defense lead is worth, what questions qualify a DUI versus a federal case, and how the arrest-to-arraignment timeline should shape follow-up. Our automations exist to make sure the leads we generate become signed cases, and they connect the voice agent and chatbot that answer first contact. Same team, accountable from the first click to the signed retainer, all running on tools your firm already owns.
- 1focus: criminal defense
- 1firm per market
- Your stackworks with your existing CRM and phone
{08} FOUNDING PARTNERS
One defense firm per market. Catch the leads, and the cases between the gaps.
We never build intake for two competing defense firms in the same county. When your competitor claims it, we turn you away. Five founding spots remain this quarter, with locked pricing and direct founder access. Marketing without automation leaks. Automation without marketing starves. Founding firms get both.
3 of 5 spots remaining
{09} QUESTIONS DEFENSE LAWYERS ASK
The doubts, answered honestly.
Disclosure, bar compliance, confidentiality, your CRM, defense-timed follow-up. The questions every defense lawyer asks before automating intake.
When it matters, yes. The messages identify your firm, respond intelligently, and hand off to a human the moment a conversation needs one. A scared DUI client cares about a fast, clear reply at 2am, not about whether a person typed it. The data is clear on this.
The sequences are built around attorney advertising and solicitation rules: proper identification, no legal advice from automation, no contacting represented parties, and consent-based texting. You review and approve every sequence before it goes live.
Conversations and intake data live in your accounts, your CRM and your phone system, not scattered across third-party inboxes. We configure access, encryption, and retention so privilege-sensitive details stay where they belong.
Almost certainly. We build on top of what you run, Clio, Lawmatics, MyCase, standard phone systems. The audit confirms compatibility before you commit to anything.
Yes, that is the point. Sequences are timed around the real defense clock, arrest, release, arraignment, so a released client gets the right nudge before a court date, not a tone-deaf generic drip. That timing is what makes defense follow-up actually convert.
They handle first contact, voice agents for callers and chatbots for website visitors, and the automations here handle everything after, follow-up, booking, and CRM. Start with the leak the audit finds first. Most firms add the rest within a quarter.
Right now, a defense lead is waiting for a reply you have not sent.
The intake-flow audit is free, maps every leak with the numbers attached, and is yours to keep even if you never hire us.