{01} — THE BLOG
Plays from the field.
What is actually working in law firm marketing right now — SEO, Google Ads, websites, and AI intake. Written for lawyers, not marketers, and short enough to read between calls.
Why your law firm loses cases after 5pm (and how to stop it)
Most firms answer the phone from 9 to 5. Most legal emergencies do not keep those hours. Here is where the cases leak, and the fix that does not require hiring a night shift.
Local SEO for law firms: how small firms out-rank the billboard giants
You cannot outspend the firm whose name is on the highway. You can out-rank them in the map pack, the suburbs, and the searches that actually sign cases. Here is the playbook.
Google Ads for lawyers: 5 leaks quietly burning your budget
Legal clicks are among the most expensive in Google. Most firms lose half their budget to the same five leaks. Plug them and your cost per signed case drops without spending a dollar more.
Reading about it is good. Seeing your own numbers is better.
Start with a free audit — your rankings, your ad waste, your missed calls — and the honest first move.
No contracts · One firm per market · Yours to keep