{01} — THE BLOG
Plays from the field.
What is actually working in law firm marketing right now — SEO, Google Ads, websites, and AI intake. Written for lawyers, not marketers, and short enough to read between calls.
Google Ads
Local Services Ads for Lawyers: The Complete Guide
LSAs put your firm above every ad and charge per lead, not per click. Learn Google Screened, the ranking factors, billing, disputes, and setup done right.
Google Ads
Google Ads for lawyers: 5 leaks quietly burning your budget
Legal clicks are among the most expensive in Google. Most firms lose half their budget to the same five leaks. Plug them and your cost per signed case drops without spending a dollar more.
Reading about it is good. Seeing your own numbers is better.
Start with a free audit — your rankings, your ad waste, your missed calls — and the honest first move.
No contracts · One firm per market · Yours to keep